Sunday 17 February 2013

CHAPTER 11: BUILDING A CUSTOMER-CENTRIC ORGANIZATION-CUSTOMER RELATIONSHIP MANAGEMENT

Question 1
Why is it important for any company to use CRM strategies to manage customer   information?

-will provide better customer service.
-it will increase customers cost revenue.
-customer can make call centers more efficient.
-it will help sales staff close deals faster with customers.
-company will identify cross sell products more effectively.

Question 2
If the virtual world is the first point of contact between a company and its customers, how might that transform the entire shopping experience?

It will be positive and negative effects for both parties.

Positive side :
-it more easy to make conversation and transaction.
-the communication will be more effective because customer can face to face with seller.
-the customers can give comments or critics in front of the virtual tools.

Negative side:
- higher cost in maintenance.
- customers will not know or difficult to determine the actual products.
- if having problem in machine technician it will be difficult to making conversation.

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